

http://www.forbes.com/2010/06/22/lady-gaga-oprah-winfrey-business-entertainment-celeb-100-10_land.html
LOS ANGELES -- Pants-less pop stars, late-night warriors and sexy vampires spiced up the fame game last year, with Lady Gaga, Conan O'Brien and Twilight superstars Kristen Stewart and Robert Pattinson joining the Forbes Celebrity 100 list for the first time.
But
despite their impressive debuts (Gaga hit the list in fourth place),
Oprah Winfrey is the year's big winner. After being ousted by Angelina
Jolie on last year's list (Jolie dropped to No. 18 this year), the Queen
of all Media takes back her crown on Forbes' annual ranking of the
world's ultra-famous. Winfrey earned $315 million over the past 12
months.
The talk-show host choked up when announcing that this coming season of her flagship chat fest would be her last. The news helped the self-made billionaire garner more media attention than any other member of the Celebrity 100. Winfrey earns big thanks to The Oprah Winfrey Show as well as her magazine, popular website, radio channel, TV specials and movies like the Oscar-nominated Precious. Looking ahead, her Harpo production company, which launched the careers of Dr. Phil, Rachael Ray and Dr. Oz, will introduce interior designer-turned-talk-show host Nate Berkus this fall.
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More on the Methodology
The Celebrity 100 is a measure of power based on money and fame. Earnings estimates, which include income from films, television shows, endorsements, books and other entertainment ventures, are calculated between June 2009 and June 2010. Figures were rounded off where appropriate. Additional sources include Billboard, Pollstar, Adams Media Research, The Nielsen Company and SNL Kagan. Fame is calculated using Web hits on Google ( GOOG - news - people ) Blog Search, TV/radio mentions on LexisNexis, overall press mentions on Factiva and the number of times a celebrity's image appeared on the cover of 25 consumer magazines. Social rank is calculated using metrics like Facebook friends and fans as well as Twitter followers.
