That sounds very high, but it can depend on the days you're traveling and when. You usually want to leave on Tues/Wed rather than on the weekends. Also, I wouldn't choose non-stop flights. If you transfer somewhere you'll probably get something cheaper. Also, try different web sites...Orbitz, Travelocity. I'm flying to San Jose in September over Labor Day weekend and actually went directly to the Southwest web site as that was cheapest for me.