I think even if Tebow does these good deeds to bring attention to them (which I think its absolutely not the case) much more common, popular, and prevalent sports stories now focus on those athletes who have either a) cheated on their s/o (some killed in the process) b) various illegal activities off the field or c) various inappropriate behavior on the field that him calling the press and saying HEY! Look what good an athlete can do, is really not given enough attention.