she has two commercials on TV and print ads for Dereon/House of Dereon , L'Oreal, and Armani, but I still fail to see how that's "everywhere."
That sounds like everywhere to me. That's a lot of concurrent endorsements. Especially when you add in the fact that she's got a movie out right now and is doing promo for that. I don't know if you included the trailers for that in your commercials count. Songs on the radio, promos for concerts, that's a lot of one person to see/hear.