Wow, I wonder how these people are still in business!

http://www.lilacdigital.com/pricing.htm

Or these people!

http://www.euphoria-imaging.com/price.html

They're charging $45 per photo and they're the first two hits on Google. If you want to quibble with me about pricing that's not even set yet, go ahead. You're also extrapolating the wrong part of the iTunes comparison (a 99 cent song is not a personal service... if you had an audio recording that you needed the hum removed from or something, it would cost a lot more than $5). The point is that not everybody has access to JJB to get their music (or their photo retouching) for free, not that iTunes charges 99 cents a song.