She's already losing popularity. Born This Way, according to her monsters and her PR team, was supposed to be the biggest album in forever, and she and her label pulled every trick in the book to try to make it happen - popping out of eggs, hyping up the single a damn year before its release, wearing meat at the VMA's, every attention-grabbing trick in the book, several pretentious 15-minute music videos, the works. Not only did it not even match the sales of her debut, but along with everyone else, her wig got shatched by Adele sitting in her chair.