Kindle 3 has the best screen of any e-reader on the market right now. Some people like the aesthetics factor of the nook color, but it's unnecessary. Buttons>touch screen. The kindle's E-ink Pearl screen looks as much as like a paperback as any real book. Flipping pages is very responsive too. .PDF support on kindles is shoddy, but nothing conversion software like calibre can't handle. Being able to sit in a B&N and read books for free is a pretty neat feature....but it's not like you can't get free ebOoks on kindle with a simple google search. Also, kindles can be jailbroken qnd customized to your liking. Kindle 3 (wi-fi model) is the winner here. Save money by not getting the 3G. You can't beat $140. Buy it off amazon and you won't have to pay any sales tax. I own a kindle 2 btw. Read my recent threads on how to manage ebook collections and acquire titles for free