Women who love their high heels may already be aware of 'emergency' flats that roll up and fit inside a purse in order to be slipped onto tired feet the end of a long night of dancing. Two new companies in England have taken the concept a step further by selling their version of portable flats in vending machines at nightclubs.
Rollasoles sell for about GBP 5 and come in four colors: Hi Ho Silver, Gold Digger, and Back to Black and Pink. When tested in Oceana and Liquid nightclubs, the classic looking ballet quickly shoes sold out. Rollasoles is planning to introduce more vending machines and eventually branch out beyond the UK.
Afterheels are similar rollable ballet flats that also sell for about GBP 5 but have-according to the company-the added feature of being sustainable; the bodies of the shoes are made from natural materials and the polypropylene insoles are fully recyclable. Both Rollasoles and Afterheels are sold with a matching bag to carry their wearer's stilettos home. It's hard to imagine a place where this kind of convenience wouldn't appeal to female clubgoers.
Websites: www.rollasole.com - www.afterheels.com
Contact: info@rollasole.com - info@afterheels.com
Spotted by: Raymond Kollau
Genius: Vending Machines sell "afterparty" ballet flats
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 rachaelthinksbeesareokay |
Genius: Vending Machines sell "afterparty" ballet flats |
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Posts: 2035 (05/23/2009 9:18 AM) Grammar Cop '09
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http://springwise.com/fashion_beauty/rollasole/
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DifferentialDiagnosis |
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Posts: 1101 (05/23/2009 9:45 AM) |
That is an awesome idea.
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VenusHalley |
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Posts: 3286 (05/23/2009 10:37 AM) |
wow, I would welcome this that one particular night I was out with my friends wearing heels. I was walking down the stairs and I slipped... a bit, I did not
fall, but one of my shoes broke. I spend the rest of the night walking barefoot. I injured my foot stepping a broken glass (I did not feel that until the
morning!). It kinda spoiled my night, lol.
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 ChasevidWrightley |
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Posts: 2178 (05/23/2009 12:09 PM) |
holy crap, why didn't i think of that?
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CrysLovesCouture |
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Posts: 4419 (05/23/2009 12:44 PM) |
Brilliant!
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EriksHeadGear |
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Posts: 12082 (05/23/2009 12:48 PM) |
I was in Liquid last night! I did not see these. I hope they get them soon, great idea
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badfur |
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Posts: 924 (05/23/2009 3:53 PM) |
Seriously, genius!!!
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Courtney Love1 |
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Posts: 5768 (05/23/2009 3:54 PM) |
ChasevidWrightley wrote: |
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insomniachollie |
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Posts: 40033 (05/23/2009 3:58 PM) Best Fan Fic Writer '08 |
Not in the Liquids or Oceanas near me yet, dammit... but that is a great idea.
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rena480 |
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Posts: 222 (05/23/2009 4:14 PM) |
Why did it take this long for someone to think of this???
 Thats the
best idea ever!!!
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JustBrit2007 |
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Posts: 24659 (05/24/2009 4:33 AM) |
that is one awesome idea.
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GettinHotWithJC |
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Posts: 40773 (05/24/2009 4:38 AM) |
@ the names Hi Ho Silver and Gold Digger.
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Dolly17 |
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Posts: 2450 (05/24/2009 6:56 AM) |
that's why I love UK
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addicted2stars |
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Posts: 17906 (05/24/2009 10:14 AM) |
i'm seriously pissed i didn't think of this!
i'm like the post-dancing flip-flip queen |
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doylefan2002 |
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Posts: 9728 (05/24/2009 10:59 AM) |
Why bother wearing heels if they're so uncomfortable that you need a product like this?
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insomniachollie |
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Posts: 40047 (05/24/2009 12:10 PM) Best Fan Fic Writer '08 |
Because heels are pretty, elongate your legs and they tend to look a lot better with dressy outfits
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GidgetDay27 |
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Posts: 1072 (05/24/2009 12:32 PM) |
The thing is in Europe that a lot of people don't drive up to the bar, people walk from their house. When I was living in Italia, the club was a 30 minute
walk from our homes so we would wear flats until the club and then change them. Also the roads and sidewalks aren't like they are here. They are uneven and
sometimes cobble stone or sheet stones, not paved so heels get caught a lot.
this is a great idea and perfect for europe. |
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