Marketing Questionnaire
My idea is for a new fast food chain, called "Fit Food." But this wouldn't be any ordinary fast food chain - it would provide healthy food. Unlike existing healthier and quicker food options like Subway or Panera Bread, each location would be equipped with a full-menu drive-through, modeled around the convenience of successful chains like McDonald's and Burger King. This doesn't mean it only serves grilled tofu and wheat grass shakes, but a wide choice of healthier on-the-go options such as turkey burgers, Boca burgers, portobello burgers, baked fries, 100% fruit juice and green tea.
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Would you buy this product? Yes__ No__
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How much would you, as the consumer, be willing to spend for this product?
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Does the name "Fit Food" (a play on words from "Fast Food") appeal to you?
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What types of healthier food options would you be likely to purchase?
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Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location?


