healthy fast food

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broomykisser	healthy fast food	Lead	[-]
Posts: 2486 (07/08/2008 12:25 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	hey everyone, this is for my marketing class. if you're bored feel free to answer the questions and post it as a reply. :-) thanks. Marketing Questionnaire My idea is for a new fast food chain, called "Fit Food." But this wouldn't be any ordinary fast food chain - it would provide healthy food. Unlike existing healthier and quicker food options like Subway or Panera Bread, each location would be equipped with a full-menu drive-through, modeled around the convenience of successful chains like McDonald's and Burger King. This doesn't mean it only serves grilled tofu and wheat grass shakes, but a wide choice of healthier on-the-go options such as turkey burgers, Boca burgers, portobello burgers, baked fries, 100% fruit juice and green tea. Would you buy this product? Yes__ No__ How much would you, as the consumer, be willing to spend for this product? Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? What types of healthier food options would you be likely to purchase? Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location?
Skiddz82		#1	[-]
Posts: 20152 (07/08/2008 12:30 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes. How much would you, as the consumer, be willing to spend for this product? I'd be willing to spend the same amount as fast food, so $6ish for a meal would be desirable. Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? Yes. What types of healthier food options would you be likely to purchase? Turkey burgers, baked potatoes, hummus, etc. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Yes.
AudaciousAudrey		#2	[-]
Posts: 13691 (07/08/2008 12:32 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	1. Yes 2. Not too much more than regular fast food. I spent $4 the other day on a chicken sandwich from Wendy's so hopefully it wouldn't be too much more than that. 3. Sure 4. I'm not really sure what the options are. It would be great if they offered some of the same things as regular fast food chains but cooked in a healthier way. 5. Yes, depends on my mood but most likely. The food has to taste good, though.
Hp GaL04		#3	[-]
Posts: 33545 (07/08/2008 12:33 AM) Most Dramatic '07 Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? No more than $5 Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? Not really What types of healthier food options would you be likely to purchase? Vegetables, vegetarian products, whole grain Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Probably not, because I still love BK.
Rawk On		#4	[-]
Posts: 4469 (07/08/2008 12:36 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes. How much would you, as the consumer, be willing to spend for this product? Nothing crazy, about the same amount that other fast food places charge. Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? Sure, but i think someone can come up with something more catchy What types of healthier food options would you be likely to purchase? Um. Thinsg that won't make me fat, that aren't 900 calories and don't have sodium of 1950. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Without a doubt. I don't know why this doesn't ALREADY exist. Every time theres crappy food at home and i need to go get something, i end up going to a fast food place and eitehr getting a crappy salad or some fatteting meal because quick, convinient food isn't available close by. Oh and i don't particularly enjoy spending time makeing food, not that i even know how to make healthy food.
ipodconga		#5	[-]
Posts: 11852 (07/08/2008 12:36 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	1) Yes. 2) $3.50 - $4.00 per sandwich or entree; $1.50-$2.50 per side; $6.00 combo meal 3) Yes 4) Hummus with whole wheat pita wedges, turkey burger, etc. 5) It depends on the taste and quality of the food Fit Food served. I tried a lime-turkey burger from Trader Joe's and it was just okay. I usually eat healthy at home and only get fast food once a week, so I'd probably still use my one fast food meal on pizza or Chick Fil-A, something to indulge in. But I'd be willing to let Fit Food replace one of my standard healthy meals if I liked the taste and it seemed to match up to a healthy meal cooked at home.
FuGirl82		#6	[-]
Posts: 9541 (07/08/2008 12:42 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? Not more than fast food Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? Yeah, I like it. I think it's cute What types of healthier food options would you be likely to purchase? Probably the turkey burger, baked fries, grilled chicken. If the meat was organic that would be better too. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? I guess it would depend on how the food tasted, but if it was good, definitely.
broomykisser		#7	[-]
Posts: 2487 (07/08/2008 12:53 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	thanks for the responses so far everyone! i need like 4 more people to fill this out if anyone else reading this can.
ohphelia		#8	[-]
Posts: 1815 (07/08/2008 1:06 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? The same as any other meal, plus a little more Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? No What types of healthier food options would you be likely to purchase? Veggie burgers, frozen yogurt shakes, whole wheat/whole grain bread, some kind of fresh fruit cup Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? For sure
PudgieBelly		#9	[-]
Posts: 247 (07/08/2008 1:11 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	FYI most panera food isn't health food its actually high in calories.....they were my project in nutrition so you might just want to use a different example. But I wish you were making this chain for real. When I'm not on my blackberry I will fill this out for you
green lights 30		#10	[-]
Posts: 14449 (07/08/2008 1:13 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? Up to $8.00 Does the name "Fit Food" (a play on words from "Fast Food") appeal to you?No What types of healthier food options would you be likely to purchase? Salads, turkey sandwiches, vegetable dishes, sugar free, reduced calorie pastries Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Most definitely
LittleAggie10		#11	[-]
Posts: 107 (07/08/2008 1:20 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	1) Yes. 2) Up to $5.00 for a combo meal. Maybe up to $6.00 3) I think it's a cute play on words...but I think some people may think it sounds kind of cheezy! 4) Turkey Burgers, Healthy Wraps, Good Salads, Frozen Yogurt, Sweet Potato Fries would be a good idea, and using egg beaters in breakfast items would be a good thing to do, too! 5) Maybe...if the food was good and the prices were good! It would be good if they offered something a little different...maybe like a little niche!
bananahammock		#12	[-]
Posts: 508 (07/08/2008 3:17 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? Up to $8.00 for the largest meal portion. Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? No What types of healthier food options would you be likely to purchase? All of the ones you listed! Definitely a great vegetarian/vegan menu. Can be appreciated by more than just vegetarians! Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? HELL YES!
steelersgirl17		#13	[-]
Posts: 83 (10/12/1918 3:15 PM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? I'd be willing to pay a little more than fast food. Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? yes What types of healthier food options would you be likely to purchase? I'd love to see low-fat or fat-free mayonnaise and cheeses. Sweet potato fries. Veggie sides. Things like egg beaters, turkey bacon, and vegan sausage for breakfast. Lower fat/calorie/sugar desserts would be great, too. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Absolutely!
Son26		#14	[-]
Posts: 3862 (07/08/2008 9:04 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? No more than $6.00 for a combo meal. Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? It's a good name. What types of healthier food options would you be likely to purchase? Turkey burgers and oven baked fries. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Yes.
elites renee		#15	[-]
Posts: 19548 (07/08/2008 9:18 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	1. Would you buy this product? Yes 2. How much would you, as the consumer, be willing to spend for this product? Comparable to other fast food chains. 3. Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? Sure 4. What types of healthier food options would you be likely to purchase? Vegetables that aren't cooked in oils/butters. Vegetarian options. Salads with low fat dressing. 5. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? I don't eat fast food, but I would if it was this healthy.
BruisedNotBroken		#16	[-]
Posts: 161 (07/08/2008 9:19 AM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes! How much would you, as the consumer, be willing to spend for this product? Equal or a little more than other fast food places Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? Yes What types of healthier food options would you be likely to purchase? Vegetarian items would be a big hit for me. It is tough to get fast food being a vegetarian! Whole grain breads and buns would be good also. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Yes
broomykisser		#17	[-]
Posts: 2488 (07/08/2008 3:16 PM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	thanks everyone! and yeah i know the name is beyond corny but i really suck at thinking of names and titles... if anyone has a better suggestion please let me know
brokebacklance		#18	[-]
Posts: 1276 (07/08/2008 3:21 PM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product?6 -7 ish for a meal. Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? I think it's cute. What types of healthier food options would you be likely to purchase? Turkey burgers, salads, grilled chicken, whole wheat bread, wheat wraps. Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Definitely.
jtluvsash		#19	[-]
Posts: 21283 (07/08/2008 3:25 PM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	Would you buy this product? Yes How much would you, as the consumer, be willing to spend for this product? Same prices as fast food, up to about $6 Does the name "Fit Food" (a play on words from "Fast Food") appeal to you? Sure, it's straightforward, but maybe something more fun? What types of healthier food options would you be likely to purchase? Sandwiches with whole wheat/grain bread and ingredients that are not so mainstream but have tons of good flavor [like artichokes, fresh mozzarella, peppers, pesto, etc], healthier burgers, re-made and healthier options for 'comfort foods', healthy desserts! Would you choose Fit Food over traditional fast food chains like McDonald's and Burger King, if the prices were the same and they were in the same location? Yes, definitely
ELN1114		#20	[-]
Posts: 2462 (07/08/2008 3:34 PM) Reply Quote More Recent Posts Message Friend Block Invite Ignore	1. Yes 2. $10.00 per meal. 3. Yes. 4. Salads, Fruit cups, Smoothies, Organic choices. 5. Yes. And btw, I wish this existed!!!!!!!!!!

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