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Never let it be said that Hugh Hefner's job, although full of buxom perks, is stress free or without it's sex-related risks. The now 82 year-old softcore media mogul once faced death in a bizarre sex toy incident, presumably in 1977 when he was 52. His hot but quick-thinking partner saved the day and they probably went on to screw several more times out of sheer gratitude for being alive.

There's a new Hefner biography coming out called "Mr Playboy: Hugh Hefner and the American Dream." Hefner gave plenty of exclusive details to the author. The book describes the near-death choking incident with the sex toy along with the salacious details of his long and varied sex life, and The National Enquirer has the advance information:

"Hefner divulges he almost died doing what he loves best while he was dating 'Playboy' Playmate Sondra Theodore," said a publishing source familiar with the book.

The incident happened when Hef and Sondra, the July 1977 Playmate, were in bed making love with a small sex toy. Somehow, the toy became lodged in Hef's throat, said the source.

"He fell back on the bed, unable to breathe. But Sondra didn't realize what had happened, said the source.

"Then Hef began choking and was about to pass out. Sondra quickly started pumping his chest until the toy was dislodged. What a way that would have been for him to go!"

[From The National Enquirer, print edition, July 14, 2008]

Another story that author Steven Watts tells is of a foursome Hefner once had with his younger brother Keith, now 79, and both their wives at the time. Hugh all too willingly screwed Keith's wife, but Hugh's first wife balked at having sex with Keith.

Hugh Hefner also admits to a one-time homosexual experience in which he received oral sex from a man. He calls the book "the most authoritative book ever written about me" and says "it's all essentially true." He probably figures he's getting on in age and may as well let it all be known.

This is a man who has three feuding live-in girlfriends, the youngest of whom is 48 years younger than he is. He almost died over 30 years ago. He probably doesn't give a shit what's printed about him now.

There's also a movie coming about Heff's life. The planned title is Playboy and it will be directed by Brett Ratner.

Source. LMAO!