The offensive passage from the book Barbie “I Can Be A Computer Engineer”
Toy maker Mattel has worked hard in recent years to try to change the image of Barbie.
The latest fiasco certainly is not helping with that mission. A day after the Internet erupted in outrage over the Barbie book — I Can Be a Computer Engineer — the toy maker has apologized for the title and the book is no longer being sold via Amazon’s U.S. site.The Barbie computer engineer doll
The problem with the book is that it implies that girls are only good at design, and need to turn to the boys to do the actual coding. TechCrunch is absolutely right when they call this “cringe-worthy.”
Certainly, offensive to women coders.
Here’s what Mattel had to say in an apology on the Barbie Facebook page, which boasts more than 12 million fans.
The Barbie I Can Be A Computer Engineer book was published in 2010. Since that time we have reworked our Barbie books. The portrayal of Barbie in this specific story doesn’t reflect the Brand’s vision for what Barbie stands for. We believe girls should be empowered to understand that anything is possible and believe they live in a world without limits. We apologize that this book didn’t reflect that belief. All Barbie titles moving forward will be written to inspire girl’s imaginations and portray an empowered Barbie character.